Oct 23 2009

Where is StoneLoops? Or how to get rid of your competition in the Apple AppStore?

I know that lately I haven’t been blogging a lot, but recently something very notable  happened that I feel everybody should learn about. As you know our marble popping game StoneLoops! of Jurassica has been ported to the iPhone platform and proved to be a huge success. It  stayed in the global US app top 10 for almost two months and never dropped out of top 100. Until now that is, because today StoneLoops! has been removed from the App Store by Apple on the request of… MumboJumbo.

If you don’t know Mumbo Jumbo, this is the company that creates Luxor marble popping games. In fact Luxor is one of the  biggest marble popper franchises in the entire casual games market. When StoneLoops! was released on the PC and MAC it was over 3 years after the first Luxor game and the marble popping genre was almost dead. In result StoneLoops! never reached any serious top-tens and has stayed in the shadow of the giants - Luxor and Zuma. But on the iPhone it was the other way round.

Together with an external company Playcreek we managed to prepare a very solid port of StoneLoops! to the iPhone platform. It was a great success for us that we managed to launch the game sooner than MumboJumbo managed to complete their iPhone port of Luxor. In result the roles for StoneLoops! and Luxor have reversed in the AppStore. Due to an excellent port and good timing our game became the genre leader receiving hundreds of positive user reviews. In the meanwhile Luxor for the iPhone received very little attention and quickly dropped out of the various top100’s. I can imagine that MumboJumbo wasn’t entirely satisfied with this result, but hey – what can you do about it? It seems you can do quite a lot…

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